See what each Amazon sale really earns: the official referral fee of your category, your FBA or shipping fee, advertising (ACoS), returns and VAT – with break-even price and the maximum ACoS you can afford.
In short: Profit per Amazon sale = net revenue − product − referral fee (category rate × total price, at least the minimum fee) − FBA, storage, plan, advertising and returns; max. ACoS = profit before ads ÷ price.
Free, no sign-up
Official referral fees with date
amazon.de & amazon.com
How to use the Amazon profit calculator
Choose marketplace and category. The category sets the referral fee, including tiers and minimum fees as Amazon publishes them.
Add fulfilment and advertising. Take your FBA or shipping fee per unit from Amazon’s revenue calculator, add storage if you like and your ACoS from Amazon Ads.
Enter price and costs. Selling price, purchase price, returns and other costs. You get profit per sale, margin, break-even price and the maximum ACoS.
Referral fees used
Taken from Amazon’s official seller pricing pages. The fee is charged on the total price the buyer pays (incl. VAT and shipping) – or the minimum fee, whichever is higher. FBA fees are not listed because they depend on size and weight.
15 % up to €50.00 · 9 % above €50.00 (on the part of the price)
€0.30
Babyprodukte
8 % up to €10.00 · 15 % above €10.00 (on the whole price)
€0.30
Kinderwagen und Sicherheitsausrüstung
8 % up to €10.00 · 15 % above €10.00 (on the whole price)
€0.30
Rucksäcke und Handtaschen
15 %
€0.30
Beauty, Gesundheit und Körperpflege; Körperpflegegeräte
8 % up to €10.00 · 15 % above €10.00 (on the whole price)
€0.30
Wiederverwendbare Arbeits- und Schutzhandschuhe
8 % up to €10.00 · 15 % above €10.00 (on the whole price)
€0.30
Bier, Wein und Spirituosen
10 %
€0.30
Bücher
15 %
none
Materialien für Unternehmen, Industrie und Wissenschaft
15 %
€0.30
Kompaktgeräte
15 %
€0.30
Kleidung und Accessoires
5 % up to €15.00 · 10 % up to €20.00 · 15 % above €20.00 (on the whole price)Prime items above €45.00: 15 % up to €45.00 · 7 % above €45.00 (on the part of the price)
€0.30
Gewerbliches Elektro- und Energiezubehör
12 %
€0.30
Computer
7 %
€0.30
Unterhaltungselektronik
7 %
€0.30
Fahrradzubehör
15 %
€0.30
Elektronisches Zubehör; Computerzubehör
15 % up to €100.00 · 8 % above €100.00 (on the part of the price)
€0.30
Drucker- und Scannerzubehör
15 % up to €100.00 · 8 % above €100.00 (on the part of the price)
€0.30
Brillen
15 %
€0.30
Schutz für Brillen
15 %
€0.30
Schuhe
15 %
€0.30
Großgeräte
7 %
€0.30
Möbel
15 % up to €200.00 · 10 % above €200.00 (on the part of the price)
€0.30
Zubehör für Möbel
13 %
€0.30
Lebensmittel und Gourmet
5 % up to €10.00 · 15 % above €10.00 (on the whole price)
none
Handgemachte Produkte
12 %
€0.30
Haushaltsprodukte
8 % up to €20.00 · 15 % above €20.00 (on the whole price)
€0.30
Küche
15 %
€0.30
Heimtextilien und Teppiche
15 %
€0.30
Schmuck
20 % up to €250.00 · 5 % above €250.00 (on the part of the price)
€0.30
Rasen und Garten
15 %
€0.30
Gepäck
15 %
€0.30
Zubehör für Gepäck
15 %
€0.30
Matratzen
15 %
€0.30
Musik, Video und DVD
15 %
none
Musikinstrumente und AV-Produktion
12 %
€0.30
Bürobedarf
15 %
€0.30
Verpackungsmaterial
15 %
€0.30
Haustierbedarf
15 %
€0.30
Kleidung und Nahrung für Haustiere
5 % up to €10.00 · 15 % above €10.00 (on the whole price)
€0.30
Software
15 %
none
Sport und Outdoor
15 %
€0.30
Reifen
7 %
€0.30
Werkzeuge und Heimwerkerbedarf
13 %
€0.30
Tür-, Fenster- und Duschzubehör
13 %
€0.30
Klebstoffe und Kabelbinder für den Privatgebrauch
13 %
€0.30
Spielzeug und Spiele
15 %
€0.30
Videospiele und Gaming-Zubehör
15 %
none
Videospielkonsolen
8 %
none
Vitamine, Mineralien und Nahrungsergänzungsmittel
5 % up to €10.00 · 15 % above €10.00 (on the whole price)
€0.30
Uhren
15 % up to €250.00 · 5 % above €250.00 (on the part of the price)
15 % up to $300.00 · 8 % above $300.00 (on the part of the price)
$0.30
Appliances - Full-size
8 %
$0.30
Automotive and Powersports
12 %
$0.30
Base Equipment Power Tools
12 %
$0.30
Baby Products
8 % up to $10.00 · 15 % above $10.00 (on the whole price)
$0.30
Backpacks, Handbags, and Luggage
15 %
$0.30
Beauty, Health, and Personal Care
8 % up to $10.00 · 15 % above $10.00 (on the whole price)
$0.30
Business, Industrial, and Scientific Supplies
12 %
$0.30
Clothing and Accessories
5 % up to $15.00 · 10 % up to $20.00 · 17 % above $20.00 (on the whole price)
$0.30
Computers
8 %
$0.30
Consumer Electronics
8 %
$0.30
Electronics Accessories
15 % up to $100.00 · 8 % above $100.00 (on the part of the price)
$0.30
Eyewear
15 %
$0.30
Footwear
15 %
$0.30
Furniture
15 % up to $200.00 · 10 % above $200.00 (on the part of the price)
$0.30
Grocery and Gourmet
8 % up to $15.00 · 15 % above $15.00 (on the whole price)
none
Home and Kitchen
15 %
$0.30
Jewelry
20 % up to $250.00 · 5 % above $250.00 (on the part of the price)
$0.30
Lawn and Garden
15 %
$0.30
Lawn Mowers and Snow Throwers
15 % up to $500.00 · 8 % above $500.00 (on the part of the price)
$0.30
Mattresses
15 %
$0.30
Media (Books, DVD, Music, Software, Video)
15 %plus closing fee $1.80
none
Musical Instruments and AV Production
15 %
$0.30
Office Products
15 %
$0.30
Pet Supplies (except veterinary diets)
15 %
$0.30
Sports and Outdoors
15 %
$0.30
Tires
10 %
$0.30
Tools and Home Improvement
15 %
$0.30
Toys and Games
15 %
$0.30
Video Games and Gaming Accessories
15 %
none
Video Game Consoles
8 %
none
Watches
16 % up to $1,500.00 · 3 % above $1,500.00 (on the part of the price)
$0.30
Everything Else
15 %
$0.30
How it is calculated
Referral fee
category rate × total price (tiers as published), at least the minimum fee
Advertising
ACoS × price
Profit per sale
net revenue − product − Amazon fees − FBA − storage − plan − ads − returns
Max. ACoS
profit per sale before ads ÷ price
Break-even price
lowest price with profit ≥ 0 (searched numerically because of tiers)
Returns are counted conservatively: fees of returned orders are not refunded in the calculation. Amazon fees are treated as final costs, like marketplace fees in the profit calculator.
Frequently asked questions
How is the Amazon referral fee calculated?
As a percentage of the total price the buyer pays – item price including VAT plus shipping and gift wrap – or the category’s minimum fee, whichever is higher. Some categories use tiers: either different rates for parts of the price or one rate depending on the total price.
Why do I have to enter the FBA fee myself?
FBA fees depend on size, weight and the time of year and change often. Instead of an outdated table we link Amazon’s official revenue calculator – take the fee from there.
What is a good ACoS?
One that stays below your maximum ACoS – the calculator shows it for your product. Above it, every sale from advertising loses money.
Where do the fees come from and how current are they?
From Amazon’s official seller pricing pages for amazon.de and amazon.com, with the date we last checked them. If a category has unclear rules, it is not listed – choose “everything else” or the closest category and check your Seller Central fee preview.
Does the calculator include VAT?
Yes. On amazon.de prices include VAT, which is removed before profit is calculated. On amazon.com prices exclude sales tax, so the VAT rate is 0.