Google Shopping price format: how to write price and sale_price

The rules for price

• Format: number + space + currency code, e.g. 19.99 EUR (text and CSV feeds) – no currency symbols.
• Decimal point, at most two decimals; Google rounds extra digits.
• Currency as a 3-letter ISO 4217 code (EUR, USD, GBP, CHF …), the same currency the landing and checkout page show.
• The amount must match the price on the landing page and in the checkout.
• Tax: in the US and Canada (USD, CAD) without sales tax; in Germany, Austria, the UK and most other countries including VAT/GST.

What the validator says about typical values

The same checks the feed validator runs on your file, for common ways prices end up in exports (missing currency filled with EUR, as set in the tool):

sale_price: the reduced price

For a sale, keep the regular price in price and put the reduced price in sale_price – in the same format and the same currency. A sale price that is not lower than price is an error; the optional sale_price_effective_date limits the sale to a period.

Fixing a whole feed

Most price errors come from shop exports and spreadsheets: comma decimals, currency symbols, or no currency at all (Shopify and WooCommerce exports never contain one). The feed validator checks every row and its corrected CSV rewrites recognisable prices into Google's format. Values it cannot read safely – like a currency code glued to the number – are listed for a manual fix.